Overview

This digital campaign brought the David Beckham partnership with TEMPUR to life across APAC. I led UX/UI design and front-end development efforts from concept through launch, ensuring a polished, on-brand experience aligned with TEMPUR’s and David Beckham’s identities.

My Role

• Early-stage collaboration with branding team to storyboard creative direction
• Lead design and development of landing pages and campaign visuals
• Hands-on execution of a fully responsive, performant campaign site
• Managed brand/legal/talent approvals across design iterations

Campaign Impact

The campaign showcased the emotional and performance-driven benefits of quality sleep through Beckham’s voice and reputation. With a sleek landing experience and full creative control, the launch strengthened TEMPUR’s visibility and digital brand perception in the APAC region.