Overview

In 2021, I led the complete redesign of Tempur.com — the global e-commerce site for the world's leading mattress brand. The goal was to deliver a more accessible, conversion-optimized shopping experience with a unified CMS design system.

Challenges

• Disjointed mobile experience with accessibility issues
• High add-to-cart rates but low checkout conversion
• Inconsistent branding and layout

Solutions

• Modular UI library integrated into Salesforce CMS
• Optimized layout hierarchy and simplified UX flows
• Mobile-first redesign with accessibility fixes

Results

• +35% increase in mobile conversion rate
• −22% bounce rate improvement
• 18% faster mobile page load